Who Are We?

At inulti, we specialize in performance marketing, helping global insurance companies acquire customers efficiently. Our team is composed of digital marketers, engineers, product managers, designers, and data analysts who work together to push boundaries and innovate in the digital advertising space. Each year, we help millions of people find insurance coverage tailored precisely to their needs, using innovative tech, data-driven strategies, and powerful creative campaigns.

Role Overview

We are looking for a highly motivated and coachable Content Specialist to join our team.
In this role, you will create, optimize, and enhance digital content to drive user engagement and conversions.

The position will initially focus on content creation and optimization but will evolve to include Conversion Rate Optimization (CRO) tasks, such as A/B testing, to maximize the impact of our digital assets.

Key Responsibilities

• Set up and configure landing pages using our site builder to ensure seamless functionality and alignment with brand goals.
• Optimize and enhance existing pages based on performance data, user feedback, and industry best practices.
• Collaborate with cross-functional teams (marketing, design, and product) to align content with broader marketing objectives.
• Propose and implement new design elements to improve user experience and drive higher conversion rates.
• Conduct A/B testing to evaluate content performance and inform data-driven optimization strategies.
• Stay updated on industry trends and best practices in digital content, UX, and CRO to continuously improve our digital presence.
• Contribute to the transition toward CRO-focused tasks, applying insights from content performance to enhance conversion strategies.

What We Expect

• A coachable mindset – open to feedback and growth.
• Proficient written and spoken English.
• Strong attention to detail and ownership of tasks.
• Background in digital marketing or the tech industry.
• Basic understanding of how websites are structured and function.
• Experience with content management systems (WordPress, Webflow, Blogger, etc.) is a strong plus.
• Excellent collaboration and time-management skills.

Bonus Points (Nice-to-Have)

• Experience building websites or landing pages (Shopify or similar platforms).
• Practical experience with dropshipping models or e-commerce flows.
• An understanding of the digital sales journey – from running ads, driving clicks, guiding users to a website, and converting them into paying customers.
• Interest in data, testing, and experimenting with performance-driven improvements.